Allure 2025 Beauty Awards

Allure 2025 Beauty Awards. Loyalty was the real winner this year, with lots of previously honored products coming out on top for a second, third, or umpteenth time. Each year allure editors test over 10,000 products to find the best of the best…and this fall, we’re inviting you to the party as we showcase.

We’ve tallied up the scores and these are the 357 mascaras, moisturizers and more at the top of their class as the allure 2025 best of. Find out what your fellow beauty fans.